Rethink, Refresh and Realign Your Brand

Introducing ALeX™, ENTENTE’s proprietary algorithmic exploration tool that analyzes executive and corporate profiles. Using insights generated by ALeX, we’ll help you create an authentic brand narrative that aligns all aspects of your business.
Request an ALeX Consult.

See ALeX In Action

We leveraged our proprietary ALeX corporate profiling tool and positioning workshops to transform Galapagos’ branding, corporate narrative and messaging.

We then developed a full suite of internal and external graphic materials including comprehensive clinical trial guides.
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What’s Your Story?

Our Conversation Curve tool supports development of a media relations engine that works. From story planning to AI informed outreach to tracking that helps you understand your sector.
Request a Story-Mapping Session.

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Are You Winning?

Peer2Peer is our proprietary platform for competitive analysis. Identify messaging approaches, brand archetypes and overall visibility and maps it to performance.
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Collage of logos from various biotechnology and pharmaceutical companies with text detailing the assessment of over 50 companies, of which 10 were selected, and insights on winning positions and strategies. Some visible company names include BioNtech, Janux, TYRA, and more. Includes sections like "Winning Positions" and "Brand Archetypes."
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Are You Leading?

ExecEdge is a highly personalized approach to developing thought leadership platforms
for top executives.
Request an ExecEdge Consult.

Strategic framework diagram containing objectives, pillars, and approaches for InnoFoundation. Objectives include individual change, cultural change, infrastructure frameworks, and inclusive field building. Pillars are reputation, influence, and resource, with roles like facilitator, convenor, and source of truth. Approaches emphasize communication, leadership, intelligence, and societal implications of neuroscience.
Logo with the text 'Exec Edge' in gradient blue and teal lettering.